I’m Krisha. A brand strategist with a designer’s instincts and a researcher’s habits. Over 6 years I’ve worked with 25+ brands across India, helping them figure out who they are, what they should say, and how it should look and feel.
I started my own consultancy, Wa.bi, straight out of working with some of India’s biggest retail names. Now I’m finishing my MA at SCAD and looking for the kind of work where strategy and aesthetics are treated as equals.
I ask a lot of questions before I make anything. That’s not hesitation, that’s how good work starts.
The best briefs I’ve ever gotten were the messy ones. Give me a problem that doesn’t have a clean answer yet.
I’m at my best when a brand has something real to say but hasn’t quite found the words. Or the look. Yet.
Where I’ve worked
Wa.bi · 2022–2024: Built an independent consultancy advising 25+ premium brands across India on positioning, consumer research, and go-to-market strategy.
Reliance Brands Limited · 2022: Brought global brands like Brooks Brothers and Paul & Shark to life across 15+ stores in India.
BoConcept · 2020–2021: Drove a 15% sales increase across 9 stores through consumer-led design and data-backed decisions.
FSA-02 June · 2018–2020: Designed immersive retail activations for Chivas, Absolut, Diesel, Omega, Puma and more.