The Challenge

For this project, we selected ALO Yoga and developed its global expansion strategy. After evaluating Singapore, Hong Kong, and Australia, Singapore was identified as the ideal market due to its strong luxury retail ecosystem, growing health-conscious consumer base, and global connectivity. The strategy focuses on adapting assortments and brand experiences to local preferences, establishing an omnichannel presence, and collaborating with influencers to build awareness and cultural relevance.

Team Members

  • Krisha Amin- Lead Researcher and Strategy Development
  • Lydia Brown- Researcher and Marketing
  • Mengxin Liu- Head Designer and Product Manager
  • Share:

From LA to Singapore: Redefining Global Wellness.

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Let's make something worth talking about

Let’s Collaborate

Got a brand challenge that needs both brains and instinct? I’d love to hear about it.

Open to New Opportunities

I’m actively looking for roles and collaborations where strategy and design live together. If that sounds like your team, let’s talk.

Stay in Touch

Just say hi – we’ll figure out the rest.

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